- Fix Chocolates
CAN’T GET KNAFEH OF IT – MIDNIGHT EDITIONS, FEATURING RICH 72% DARK CHOCOLATE
د.إ68.25 Add to cart
Sarah Hamouda, the founder of Fix Dessert Chocolatier, has transformed a simple chocolate craving into a global phenomenon. Her Dubai-based brand has captivated dessert enthusiasts worldwide, turning viral TikTok videos into sold-out Deliveroo drops. But behind the hype lies a story of creativity, strategy, and passion.
Here are 10 fascinating facts about Sarah Hamouda that every chocolate lover should know.
1. Self-Taught Chocolatier
Unlike many luxury chocolate founders, Sarah never attended formal culinary school. Instead, she became a self-taught chocolatier, learning everything from tempering chocolate to balancing flavors through trial and error at home. This hands-on approach allowed her to combine Middle Eastern desserts with premium chocolate in ways no one else had attempted.
Her meticulous experimentation laid the foundation for the signature flavors of Fix Dessert Chocolatier.
Explore her signature bars here.
2. Her First Bar Stemmed from a Pregnancy Craving
Sarah’s journey began in 2021 while she was pregnant with her son, Leroy. She craved a dessert that fused her love for traditional Middle Eastern sweets with indulgent chocolate.
From that craving, she created “Can’t Get Knafeh of It”, a bar featuring a gooey knafeh-inspired center wrapped in rich chocolate. This bar would go on to become the viral sensation that launched her brand.
3. Fix Dessert Chocolatier Launched with Just Six Hero Flavors
Instead of overwhelming her audience, Sarah focused on six flagship bars, each with a unique flavor profile and story:
- Can’t Get Knafeh of It
- Baklawa 2 The Future
- Mind Your Own Buiscoff
- Cereously Chewsy
- Butter to Be Safe Than Salty
- Pick Up a Pretzel
Each bar tells a story—blending traditional desserts, playful names, and luxurious ingredients to create memorable tasting experiences.
Check out the full Fix Dessert Chocolatier collection here.
4. Early TikTok Savvy
Sarah leveraged TikTok before many big brands recognized its potential. Ukrainian influencer Maria Vehera posted an ASMR-style video tasting “Can’t Get Knafeh of It,” highlighting the gooey cheese pull and pistachio center.
The clip went viral organically, generating millions of views without paid promotion. This moment demonstrated the power of authentic social media content in building a brand.
5. Timed Drops Create Scarcity and Hype
Fix Dessert Chocolatier operates on timed drops via Deliveroo. Fans know to set reminders—the bars sell out within minutes. This scarcity marketing strategy fuels excitement, anticipation, and social media chatter.
Limited availability has turned the chocolate bars into collectible items, creating demand far beyond the UAE.
6. Quality Over Mass Production
Even as demand soared, Sarah prioritized small-batch production. By limiting batch sizes, she ensures:
- Consistency in flavor and texture
- Top-quality ingredient sourcing
- A premium chocolate experience for each customer
This dedication to craftsmanship differentiates Fix Dessert Chocolatier from mass-produced chocolate brands.
7. Eco-Friendly, Instagram-Ready Packaging
Sarah chose sustainable packaging materials for her bars and boxes, emphasizing conscious indulgence. The minimalist yet elegant designs photograph beautifully, making the chocolate bars perfect for social media sharing.
By combining aesthetics with sustainability, she appeals to environmentally conscious consumers who appreciate style and substance.
8. Active Community Engagement
Sarah doesn’t just sell chocolate; she engages directly with her community. From responding to Instagram DMs to resharing customer videos, she fosters loyalty and connection.
This hands-on approach has created a devoted fan base, with customers becoming brand advocates who help spread the word globally.
Follow Fix Dessert Chocolatier on Instagram for behind-the-scenes content here.
9. Giving Back During Ramadan
Sarah uses her platform to give back. During Ramadan, Fix Dessert Chocolatier donates a portion of sales to women’s empowerment initiatives in Dubai.
This commitment aligns with her values, demonstrating that even a luxury brand can contribute meaningfully to its community.
10. Eyeing Global Expansion
With Dubai as her home base, Sarah has plans for international growth. Potential expansions include:
- Pop-up stores in London, New York, and Sydney
- Worldwide online shipping
- Collaboration with global retailers
Her fans eagerly anticipate new flavors and wider access to the viral Fix Dessert Chocolatier bars.
Order Fix Dessert Chocolatier internationally here.
What Makes Sarah Hamouda a Role Model
Sarah Hamouda stands out not just for chocolate, but for her entrepreneurial spirit:
- Authenticity: Products are rooted in personal cravings and cultural heritage.
- Creativity: Each bar is a playful yet premium experience.
- Community-Driven: Direct engagement strengthens loyalty.
- Digital Savvy: Social media drives demand and brand awareness.
- Innovation: Scarcity and limited drops create excitement and exclusivity.
Her story is particularly inspiring for female entrepreneurs in the Middle East, demonstrating that passion, culture, and strategy can create a globally recognized brand.
Lessons Dessert Lovers and Entrepreneurs Can Learn
- Turn personal cravings into opportunities: Your experiences and preferences can spark unique ideas.
- Leverage digital trends early: Platforms like TikTok can turn a product into a global sensation.
- Prioritize quality: Small-batch production builds trust and ensures a premium experience.
- Engage your audience: Community engagement drives loyalty and organic marketing.
- Combine storytelling with product: Cultural and personal narratives enhance brand identity.
Final Thoughts: Sarah Hamouda and the Fix Dessert Movement
Sarah Hamouda didn’t just create chocolate bars—she created a movement. From one pregnancy craving to a viral sensation, she has proven that creativity, authenticity, and strategy can transform a small idea into a global brand.
Whether you’re a chocolate lover, foodie, or aspiring entrepreneur, her story offers inspiration and insight into how modern brands are built in a digital-first world.
Explore and order the viral Fix Dessert Chocolatier bars here.
